About Company

PT. Sinar Mas Arta Raya Terang (SMART Furniture), established in 2007, is an Indonesian-based manufacturer and exporter producing occasional tables and bedroom sets. With approximately 300 employees in 5 Hectares showroom located in Mojokerto, East Java, the company is always ready to best serve the customers in quality, time and satisfaction. Being a sequel of the former company, PT. Titian Arthamas Furniture (1990-2004), PT. Sinar Mas Arta Raya Terang (SMART Furniture) has been producing and exporting occasional table sets for France, Sweden, Germany, United Kingdom, Japan, and United States.
Vision, Mission, and Value

To work smart to be the finest furniture manufacturer and exporter in Indonesia

To deliver high-quality furniture and excellent customer service on time and at an exceptional value


  • Care about the products
  • Care about the customers
  • Care about the coworkers
  • Care about the factory


Relationship with Customer

Furniture industry is a fragmented industry. Only furniture companies that make the connections with their customers through their unique products offering and presentation can win people’s heart. We strive to provide furniture at an exceptional quality, value and delivery. We believe that high quality furniture will help reduce the unnecessary furniture waste and therefore help preserve the forest. We aim to make our customers satisfactory and we believe that exceptional quality, value and delivery will serve the purpose. We work closely with them to ensure we can best work together for a productive relationship.

Internal Relationship

We create and nurture a healthy, creative, respectful, and fun office and workshop environment, in which our employees are fairly compensated. They are encouraged to respect their co-workers, the customers and the quality of the product we produce. We have an uncompromising commitment to the quality of the end product, which include the quality of raw material, quality of workmanship, and quality of end result.

We aim for customer satisfaction

and believe that time, quality, and relationship will serve the purpose.

The Meaning of our Logotree with a square symbol

Square Foundation

The Square Foundation is a symbol of a company that is strong and solid. The tree symbolizes the furniture industry which utilizes wood as the basic raw material.

3 Tree Branches

The 3 Tree Branches symbolize the three directors of the company while the 1 main tree branch symbolizes the operational direction from one director.

17 Leaves

The 17 Leaves symbolize the movement of the company to a more positive and better future because of the big number of leaves.

Branch Location

The location of the branch inside the square represents the growing of the company from the inside because the company was built by one family.